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Multimedia Communication Representative
Job Code:2022-34-005



As a VEVRAA Federal Contractor, Jackson EMC has a high interest in priority referrals of protected veterans for our job openings.

There is one (1) full-time opening

POSITION OBJECTIVES:  To develop an effective digital communications strategy to provide members and employees with efficient and effective interaction with the cooperative; to develop and coordinate communications messaging across all digital communications outlets; to recommend digital communication tactics and outlets to respond to internal and external events/situations; to develop and provide effective written and visual communication through various digital channels used by the cooperative; to coordinate digital communications messaging with department team members responsible for member, employee, and community communications; to coordinate the cooperative’s brand among external and internal audiences to build satisfaction and enhance engagement;  to monitor analytics to evaluate effectiveness of digital communications channels; to provide recommendations for improvement and implement those recommendations;  to work and communicate in a team-oriented environment in accordance with the vision, mission, and values of the Cooperative.




All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.


EDUCATION:  Require Bachelor’s degree in Journalism, Public Relations, Communications, or related field. Prefer undergraduate curriculum including courses in liberal arts, social science, economics, or business administration. Prefer some college work in social media and special courses in photography. Prefer certification in social media management.  


EXPERIENCE:  Require two (2) years of responsible experience in developing, planning, and implementing strategic digital communications programs, writing, editing, design, photography, video, and public relations with business or industry. Prefer experience in strategic digital communications planning and implementation across a wide variety of digital channels with a service-type organization, preferably in the field of rural electrification, along with experience in social media metrics and research. Prefer experience in managing the design and content of a corporate website. Prefer experience creating multimedia presentations. Prefer experience in email marketing campaigns and applications. Prefer experience in producing PowerPoint presentations that include a variety of content, including video, photography and infographics.


KNOWLEDGE: Require working knowledge of principles and practices in the areas of website and social media communication and journalistic writing for corporate organizations. Require working knowledge of web and social media analytics, digital media platforms, photography, and word processing as applied to digital outlets. Prefer working knowledge of Adobe Creative Suite, Canva, videography, and graphic design experience. Required experience with Content Management Systems and a general knowledge of HTML. Strong knowledge of multimedia content development, specifically in business applications on web and social media platforms. Prefer experience in responsive web design and website accessibility best practices. Prefer experience in developing and evaluating visual content, such as infographics, digital signs, newsletters and social media posts. Require the ability to pursue a continuous program of self-development both inside and outside of work hours to further knowledge/skills to develop in the job and accept increasing responsibilities.


SKILLS:  Require effective leadership skills, excellent communication skills, both written and verbal, and the ability to work in a team environment.  Require copywriting, copyediting and multimedia production skills. Require time management and project management skills to effectively manage tasks and responsibilities within deadlines. Require the ability to effectively produce communications plans for projects or campaigns, content and design for a variety of digital channels that include website, social media, digital displays, blogs, and podcasts.

Require the ability to design, develop, implement, and evaluate digital communications programs and channels.  Require the ability to evaluate and manage digital platforms, monitor website, and social media analytics, and use research techniques to evaluate member use of digital communications channels.  Require the ability to make recommendations to improve Jackson EMC’s social and web platforms for continuous improvements to enhance the member experience. Require the ability to communicate effectively with internal clients and leadership for the strategic development of multimedia content across platforms. 




Reports to:  Manager, Member Communication 


Directs:  None


Internal: Actively participates within the Cooperative team environment to develop supportive relationships essential to the success of the functions of this position, achieving the results expected and encouraging throughout the organization the concepts of teamwork and cooperative spirit.


External:  Develops and maintains supportive relationships with member/consumers, the general public, and other external contacts to assure positive results. Develops and maintains relationships with peer in trade or industry organizations.


This position is primarily sedentary work; requires visual acuity in machine operation with inspection; requires ability to hear, talk, and perform repetitive motions; and is not substantially exposed to adverse environmental conditions.


The following are the essential duties of this position and do not include marginal functions that are incidental to the performance of fundamental job duties.  The scope and duties of a given position may change or be temporarily altered based on the needs of Jackson Electric Membership Corporation.  This document does not create an employment contract, implied or otherwise, other than an “at will” employment document.  



  1. Create, coordinate and maintain content for the company’s websites for a variety of users and platforms, with an emphasis on member self-service, promoting cooperative products, services, and resources, and ensuring a positive member experience. This requires hands-on, day-to-day management of several websites for Jackson EMC.
  2. Maintain and coordinate the company’s social media outlets, including developing monthly social media messaging plans, creating content, responding to developing news/events, monitoring social media channels and responding appropriately to comments/questions, and facilitating digital messaging for outage communications; evaluate current and emerging social media platforms.
  3. Monitor and report website and social media analytics; plan and coordinate research to evaluate use of digital communications channels, and make recommendations for improvement; research and evaluate new digital media, and make recommendations for new communications outlets/mechanisms.
  4. Schedule and maintain digital sign program; develop and distribute messaging in coordination with and support of district coordinators.
  5. Develop and distribute infographics to be used for digital communication and other media.
  6. Coordinate the development of videos for web and social media for specific services or initiatives that align with Jackson EMC’s values.
  7. Work with team to coordinate email communications programs, including design development of emails.
  8. Participate in the development of a plan for continuous improvement of Jackson EMC’s web presence.
  9. Meet with internal clients to develop communications plans for multimedia products, such as videos, social media, web content, photos, infographics, presentations, and digital signage.
  10. Maintain and coordinate digital archive management system.
  11. Work with external vendors who support these activities.
  12. Write articles for internal and external channels.
  13. Actively participate in community, civic and/or chamber of commerce activities as directed.
  14. Be familiar with and at all times follow the best safety practices set forth in the Cooperative's Safety Manual.
  15. Attend and participate in the Annual Meeting as required or directed.
  16. Perform such other duties as may be required or directed.